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• Developing and implementing winning strategies when most competitors are on the same trail is difficult.
  
  It is hard to be original. It is equally hard to gather the energy of busy senior leaders to get them thinking strategically, not tactically. And yet it’s how business succeeds: by getting the right people in the right room, thinking about the right things.
   
• 80% of all major change efforts fail.
  
  Even after you’ve gotten the right people in the room, all your efforts may be for naught. If the people in the organization don’t understand what you’re doing and why they need to do something different, it just won’t happen.
   
• If the people involved in the enterprise aren’t involved in the change effort, it will probably fail.
  
  Getting people involved takes time and effort. There is a level of communication that must occur to engage people in the effort and help them know what’s happening and how they make a difference.
   
• Changing the conversation helps engage the hearts of minds.
  
  It may take time to change people, but it happens one conversation at a time. Consciously involving and engaging people is worth the effort…and without making this effort, you may as well not begin.

I can help. I partner with internal teams—internal consultants, change groups, communications teams—as a collaborator and process design partner. Together, we can create great processes, fantastic visuals and amazing events that will make you look fabulous.

The results of our work together will speak for themselves: people move from skepticism and cynicism to commitment and engagement. People feel part of a bigger picture within the organization. All of this results in cost savings, harmony and retention for the business.

And that’s worth changing the conversation.

Dana has a unique combination of talents that she has brought to bear on a number of key strategic change projects at our company over several years.

Dana is an expert communications coach and a seasoned and exceptional communications process designer. She has the rare talent to be able to evaluate a situation and determine a process to best meet the project needs using varied and innovative types of communication media.

She has a high results results orientation and operates as a catalyst with contagious enthusiasm and energy, able to champion new initiatives and make things happen.

Jon Shepherd
Chief Learning Officer, Mars Inc.