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BEFORE 
The multi-national organization had just transitioned from family to professional
management for the first time in its history. There was a great deal of unrest
in the organization as associates feared the family was preparing to sell
the business. The senior leadership team was planning its first global leadership
meeting in 25 years. Business strategies were on the agenda, but there was
no clarity as to how they would be presented. |
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Dana
has designed both small and large-scale engagement processes
and designed conferences and meetings that make a real difference.
She has proved able to see and influence the big picture whilst designing creative
processes and tools to inspire and engage people at all levels within the business.
Jon Shepherd |
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UPON
ENTRY…
It was clear that the senior leaders wanted to be successful in disseminating
their hard work globally. Working with an internal consultant, we partnered to
create a design session for the Presidents. |
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WHAT
WE DID…
The first session was preceded by individual interviews with each of the 19 presidents;
this information was used to kick off the offsite meeting. The 2 day offsite
helped the team realize they needed to develop a clear vision and guiding principles
for the organization. This helped springboard a design conversation for the 1st
global meeting. The design incorporated an ENGAGEMENT PROCESS, complete with
graphic maps that helped create understanding and engagement among the senior
leaders of the organization. The process also was designed to create a manageable
set of tangible actions for the presidents as well as the organization. |
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OUTCOME…
The design of the 3 day conference was so successful that the
process was replicated around the world in regional sessions.
The engagement process was eventually rolled out to all
35,000 associates globally, translated into 19 languages.
At the lowest level, these sessions were run by team leaders, and actions
were within the teams’ control, therefore fostering control and legitimacy
to the process. As one of the actions coming out of the original session,
a global VISION DAY was held, celebrated by every unit around the world.
Several innovative techniques and activities were developed and implemented.
The event given an external award for innovative communication. |
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